Local SEO (Search Engine Optimization)
It all starts with good keyword research & reporting.
Search Engine Optimization, or SEO, is the process of improving the visibility of a website in search engines via the free, unpaid “organic” or “natural” search results. RedX can work with you to develop a custom keyword list specific to your business and industry that can increase that search engine visibility. Those keywords are then written into the content of the site, coded in the back end META tags, image Alt tags, page titles, and page link names (URL).
We start with a Discovery Call to learn more about your business and then do an audit of your website and online reputation. After that we’ll develop a custom, easy-to-follow guide we call your Playbook.
DISCOVERY CALL
This phase is all about learning more about your unique advantages. We will unpack your company’s personality, history, and goals. Then use that information to find which marketing opportunities have the most potential. The discovery process includes:
- A strategy call with the company owner and staff
- A detailed research process using enterprise-level tools and databases
- An audit of your website analytics, performance, and online reputation
PPC (Pay-per-click)
Online Advertising
Our PPC Campaigns are ideal for our clients with local services trying to reach local customers. Local SEO is a slow and steady long-term approach versus PPC is perfect for short-term advertising you can turn up or down based on your seasonal needs.
Social Media
Online relationship and networking tools
Some of the most popular social media & networking websites right now include Facebook, WordPress, Twitter, YouTube, LinkedIn, Snapchat and Instagram. These sites can be effective tools to build relationships with customers and fans and easily spread word-of-mouth marketing. Contact us to discuss training on how to effectively use and select the types of social media websites with the greatest potential for your business.
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